Recently we did a piece on the Link Connector affiliate network and mentioned an interesting alternative affiliate payout type that they offer, Pay Per Call. In case you missed the post, you can find it here.

The article was a more general look at the two Advanced Events on the Link Connector site; today we are going to look more closely at the application of the Pay Per Call affiliate payout type. First of all, a quick rehash, what is it?

A Pay Per Call event enables merchants to reward their affiliates on a per call basis each time a user, which arrived from an affiliate site, places a call to a merchant. By driving leads from the web to the phone, merchants are better able to close sales and assist customers.

It sounds simple, but there is a bit more involved in order for affiliates to be paid, which is sure to make it less popular than other types of promotion. For now, the web and phone don’t really mix, but don’t underestimate the power of technology to change things. Skype is becoming more popular and a large number of people are now making Net to Phone calls. When such technology is more widespread, it will be possible to automate the Pay per Call affiliate payout type and that could see it really take off.

There are some industries where phone calls are the be all and end all and Link Connector has recognized this fact. A conventional affiliate payout type does not really work with things like hotel reservations, airline bookings and the like. If your prices vary widely depending on dates and times as well as the desires of your customers, it can be hard to apply a straight percentage. Things are further complicated by the fact that your profit margins might change wildly from day to day or month to month. This is where pay per call really comes into its own. There are some people that need an alternative affiliate payout type and this really is a very good one for some people.

Link Connector is an affiliate network that is well worth joining for many reasons, but one of the things that I like most about their program is that they are committed to providing options that other affiliate networks just do not have. The Advanced Events on Link Connector are not for everyone, but they do have a place. Today we are going to take a brief look at the two additional payout types on the LinkConnector network.

Link Connector: Advanced Events
The two additional payout types on LinkConnector are Pay Per Go and Pay Per Call. These are not offered at the other major affiliate networks, mainly for the reason that their interest groups are a fairly narrow focus. We are including them here today because they are of use for some affiliate networks and are therefore worth discussing.

Pay Per Call on LinkConnector
Pay Per Call is based around phone calls rather than the Internet. If you ask me, it is a little tedious, as customers must fill out a form to confirm a phone call has taken place. Assuming the customer fills out the form, the affiliate will be paid. This has a place in any sort of business where a large number of sales are made by phone.

A Pay Per Call event enables merchants to reward their affiliates on a per call basis each time a user, which arrived from an affiliate site, places a call to a merchant. By driving leads from the web to the phone, merchants are better able to close sales and assist customers.

Pay Per Go on LinkConnector
Pay Per Go is sort of like Pay Per Click in reverse. Instead of paying your affiliates for clicks that take traffic to your website, you pay them for clicks that your traffic makes from your website. This is great if you are marketing other people’s products and actually earning commissions yourself. You give up a percentage of earnings to your affiliates and in turn get a bit of help in marketing. Pay Per Go is an interesting concept that LinkConnector.

A Pay Per Go event is similar to a traditional Pay Per Click event; however, instead of rewarding affiliates for each inbound click to the merchant’s site, merchants set an amount to pay for each click outbound from their site. The Go event allows merchants to reward their affiliates for outbound traffic from their site to a partner’s site, or to other pages within their own website.

Advanced Events on LinkConnector do have a place. While it is a fairly narrow niche that they are aiming for, the niche does exist. That they have found it is to me, one of the most impressive things about the LinkConnector affiliate network.