Affiliate recruiting campaigns tend to take a multi-pronged approach. I would never recommend simply using text advertising for affiliate recruiting, a combination of methods is always the best. Bringing text advertising together with organic methods of affiliate recruiting has a lot of success. Recently, people have also seen some success with video in affiliate recruiting. In fact, some of the companies that have been most aggressive in their affiliate recruiting have made great use of video and organic combinations. Google is now offering audio advertising and while it is not for everyone, it could give your affiliate recruiting campaign the added punch that it needs.

There are some perceived positives and negatives to audio advertising, but when it comes to affiliate recruiting, I think that it can have some real benefits. If you are interested in learning more about audio advertising in a general sense (not as an affiliate recruiting tool):

Pick a day - either February 21st, 22nd, or 23rd (1 PM EST is the only option on all three) - and inform Google of your choice by 3:00 this Thursday. Then, “Join us for tips on how to set up an effective radio campaign and optimization ideas,” invites “Heather” on the Inside AdWords blog.

There should be some promotional campaign credit-giving, as well, and she later continues, “A few members of the Audio Ads product team will also join us as guest speakers, offering ways to help you more easily track the impact of your Audio Ads campaigns.”

It might not change the way that you do your affiliate recruiting, but then again it might give you some great new ideas; I am still firmly on the fence on this one.

Advertising is not just for making website sales, it can be a great way to boost your affiliate recruiting effort. If your website is not getting the traffic that you need, then it can be very difficult to promote your affiliate program from within. In fact one of the biggest reasons why businesses build affiliate networks to begin with is to gain the extra traffic that comes from a large mobile sales force. You cannot build an affiliate network if people are not getting to your site, so why not use advertising for affiliate recruiting?

Targeted advertising will bring people to any part of your website that you want them to visit. You will of course have to pay a little for the privilege of their visit, but you have to say that someone is more likely to join an affiliate site based through a click through than they are going to purchase a product. Joining an affiliate website costs nothing. It does not take much to sell people on something that can make them money. If you are offering a no-risk proposition, there will be takers. The trick is to get your affiliate recruiting ads to hit the right targets.

Do you sell your product or sell your affiliate program? Let’s face it, a good portion of website affiliates probably do not really care a great deal about the products or services they are selling. They sell because there is profit in it. Your affiliate recruiting ads should reflect the cold, hard facts of your affiliate program and anything that sets your program apart from the thousands of similar programs. Play around with the wording and find something that works. Plenty of businesses use advertising for their affiliate recruiting because it gets the job done and makes sense.

Affiliate recruiting is one of those things that seems to be very hit and miss for a lot of people. The trouble that many people have when it comes to affiliate recruiting is that they do not know how to get their message across in a way that it will be read and understood with a minimum of stress. There a few things that you need to remember when it comes time to begin affiliate recruiting.

• People are lazy - While Steve Jobs might suggest that no one reads anymore, I do not think that is quite the case. All the same, who wants to have to scour through the Terms of Service to find out crucial information about rates. Let people know what they can expect to earn from your affiliate program.
• Get visual - Sure, most people have trained themselves to ignore banner ads and that sort of thing, but it makes sense to use all of the tools at your disposal. A well placed, eye-catching image link might get someone’s attention and it costs nothing to put on your own site.
• Use video - If you don’t have a Youtube account, get one. It is now easier than ever to have video on your site. There are plenty of people that prefer video to text (I am not one of them). Recruiting videos work for the military, why can’t they work for businesses?
• Build landing pages - We use landing pages to sell products, they can also be used to sell an affiliate program. Use landing pages for affiliate recruiting.
• Make it free - I don’t believe that there is anything less encouraging than an affiliate network that you have to pay to join. The job of affiliate recruiting gets a lot easier if it is a no risk proposition.
• Encourage new members - Some affiliate programs require their members to meet certain commitments in order to remain affiliates. This only makes the job of affiliate recruiting harder.

These are just some of many different ways to boost your affiliate recruiting efforts. If you have any comments or suggestions relating to affiliate recruiting, please do not hesitate to contact us.

The holiday season is well and truly over and most people are back to work by now. Chances are that it was an expensive time of year for most people. A great many people tend to overspend over the holiday period. It is a time of New Year Resolutions, a time when people go about their daily lives with a new found, short-lived resolve. All these things make it a great time for affiliate recruiting.

To understand why the New Year is the best time for affiliate recruiting is a simple exercise in psychology. With a New Year, many people are open to try new things. Many people want to improve their situation in life and are aware that affiliate marketing is a possible way to do it, what better time for affiliate recruiting?

Many people have depleted their bank accounts buying presents for friends family and relatives and start to think that there must be a better way. Wouldn’t it be nice if they could build up an additional income stream that could cover life’s little luxuries. Wouldn’t it be even nicer if that income stream had the potential to become a full-time job that allowed them to work from home? These are all questions that you should, perhaps, be focusing on when you kick off your affiliate recruiting campaign.

It is a great time of year for affiliate recruiting, why not start right now?

I think that most people would tend to agree that it is generally a few dynamic high-performing affiliates that have most to do with the success of an affiliate program. What are some ways that you can find the right affiliates for your business?

Winter is a great season for affiliate recruiting, why? With the cold weather, people are more likely to stay home. More home time often equals more time in front of the computer and more time to spend on marketing efforts. With the cost that is associated with the season, people are often looking for financial opportunities. The time leading up to Christmas might not be the best time for recruiting as people are generally busy with family commitments, but immediately after when their buyers’ hangovers are in full swing, it is the perfect time to double your affiliate recruiting efforts.

Likely candidates, are customers, hit your email safe-list both before and after the shopping season. Your emails before will give the hint, and emails after will drive it home. A new year advertising campaign can help to attract people from outside your immediate circle. Holiday season affiliate recruiting works, but it requires a bit of careful strategy. Thinking like a customer is a great start. Good luck with your end of year and new year affiliate recruiting, it can be a great time to boost your numbers. As always, feel free to contact us at Brick Marketing if you have any questions regarding your affiliate recruiting campaign.

Affiliate recruiting is a tough business. There are plenty of potential affiliates out there, but how can you reach them? The aggressive approach is perhaps the most effective approach for the vast majority of affiliate recruiting. It is nothing short of a double edged assault on the senses.

Bring in the Traffic
This is best accomplished with highly targeted advertising. You can drive a small amount of traffic through social networking, posting on forums and so on, but the most effective way to get people on side is to get them to listen to, read or see your pitch.

Push your Product
Landing pages are required for this task. Don’t beat around the bush. Your affiliate program is great, why is it great? Why do people love being affiliated with your company? How much can they make? There is no limit to their passive earning potential. You get the idea, landing pages are about the hard sell approach, not the soft sell. They are an assault on the senses but that is not necessarily a bad thing. Throwing in some sound clips or a video does not go astray, but remember you want highly optimized content. Most people will hate the look of a landing page, but they serve a purpose. They move products and help to recruit affiliates like there is no tomorrow.