Audio Ads for Affiliate Recruiting Campaigns

Writing by Brick Marketing on Wednesday, 13 of February , 2008 at 5:58 pm

Affiliate recruiting campaigns tend to take a multi-pronged approach. I would never recommend simply using text advertising for affiliate recruiting, a combination of methods is always the best. Bringing text advertising together with organic methods of affiliate recruiting has a lot of success. Recently, people have also seen some success with video in affiliate recruiting. In fact, some of the companies that have been most aggressive in their affiliate recruiting have made great use of video and organic combinations. Google is now offering audio advertising and while it is not for everyone, it could give your affiliate recruiting campaign the added punch that it needs.

There are some perceived positives and negatives to audio advertising, but when it comes to affiliate recruiting, I think that it can have some real benefits. If you are interested in learning more about audio advertising in a general sense (not as an affiliate recruiting tool):

Pick a day - either February 21st, 22nd, or 23rd (1 PM EST is the only option on all three) - and inform Google of your choice by 3:00 this Thursday. Then, “Join us for tips on how to set up an effective radio campaign and optimization ideas,” invites “Heather” on the Inside AdWords blog.

There should be some promotional campaign credit-giving, as well, and she later continues, “A few members of the Audio Ads product team will also join us as guest speakers, offering ways to help you more easily track the impact of your Audio Ads campaigns.”

It might not change the way that you do your affiliate recruiting, but then again it might give you some great new ideas; I am still firmly on the fence on this one.

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Category: Affiliate Recruiting

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