Affiliate Recruiting, What Works

Writing by Brick Marketing on Tuesday, 29 of January , 2008 at 2:05 am

Affiliate recruiting is one of those things that seems to be very hit and miss for a lot of people. The trouble that many people have when it comes to affiliate recruiting is that they do not know how to get their message across in a way that it will be read and understood with a minimum of stress. There a few things that you need to remember when it comes time to begin affiliate recruiting.

• People are lazy - While Steve Jobs might suggest that no one reads anymore, I do not think that is quite the case. All the same, who wants to have to scour through the Terms of Service to find out crucial information about rates. Let people know what they can expect to earn from your affiliate program.
• Get visual - Sure, most people have trained themselves to ignore banner ads and that sort of thing, but it makes sense to use all of the tools at your disposal. A well placed, eye-catching image link might get someone’s attention and it costs nothing to put on your own site.
• Use video - If you don’t have a Youtube account, get one. It is now easier than ever to have video on your site. There are plenty of people that prefer video to text (I am not one of them). Recruiting videos work for the military, why can’t they work for businesses?
• Build landing pages - We use landing pages to sell products, they can also be used to sell an affiliate program. Use landing pages for affiliate recruiting.
• Make it free - I don’t believe that there is anything less encouraging than an affiliate network that you have to pay to join. The job of affiliate recruiting gets a lot easier if it is a no risk proposition.
• Encourage new members - Some affiliate programs require their members to meet certain commitments in order to remain affiliates. This only makes the job of affiliate recruiting harder.

These are just some of many different ways to boost your affiliate recruiting efforts. If you have any comments or suggestions relating to affiliate recruiting, please do not hesitate to contact us.

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Category: Affiliate Recruiting

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