Affiliate Promotions to Revive a Lackluster Program

Writing by Brick Marketing on Saturday, 19 of January , 2008 at 9:01 pm

What can you do if your affiliate program seems to be stuck in a rut? Poor affiliate performance can indicate a number of different problems with your company or with the program itself. In many cases, affiliate promotions can be a way to get the program performing again. Before you start thinking about affiliate promotions, however, you do need to locate the source of your problem.

There is a very simple way to determine the cause of poor performance in an affiliate program; compare your sales. Take a long hard look at your website sales and compare those to your affiliate sales. Have your website sales diminished in recent times? If they have, your problems could run more deeply than your affiliate program. Maybe your product is out of date and no longer desirable. Perhaps your site is just not selling it well enough anymore. Another competitor might be offering the same thing for less money. Get back on top of your business intelligence and don’t worry about affiliate promotions.

If your website sales have been healthy then it is clear that you do not have a marketing problem and your problems are indeed affiliate related. You need to motivate your sales force, how about some affiliate promotions? Depending on how flat the program has come, you may wish to work some permanent changes into your program. Raising the percentage that affiliates can earn is a great way to motivate them again. A good promotion would be to increase that amount even further for a limited period of time or to offer a prize to the person that is responsible for the most sales.

Affiliate promotions are an excellent way to get an affiliate network heading back in the right direction. Use your affiliate newsletter to make the announcement.

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Category: Affiliate Promotions

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