Affiliate Promotions that Cost Nothing

Writing by Brick Marketing on Sunday, 3 of February , 2008 at 2:37 am

Not all of your affiliate promotions need to cost money. Some affiliate promotions can be done for next to nothing or nothing at all. Affiliate promotions are about promoting your affiliate program; they can be about building awareness or encouraging your existing members to perform better. The costs of affiliate promotions are quite often lower than you would think, especially if you generate enough public awareness. If you are interested in some affiliate promotions techniques that can have a very low cost, read on.

Update your Materials
How can your materials act as affiliate promotions? It is simple, bring out some new site banners and your affiliates will be checking them out in droves. This can be either cheap or free, depending on your image editing skills. If you outsource the task, it should not cost a great deal. It might seem a small thing, but sometimes that is all it takes to breath a bit of fresh life into a program.

In addition to updating your images, why not take the extra step of updating your literature. Providing fresh content is one of the more powerful forms of affiliate promotions. Not only does it help your affiliates sell better, it can help with search engine optimization as well. This can be time consuming, but if you are able to do it in house, it does not really cost a lot of money.

Tweak your Rates
Increasing your percentages is one of the many affiliate promotions that does cost a little bit of money, but it is possible to minimize the impact to your bottom line. If you are going to pay your affiliates more, you can offset some of the costs by raising your prices. Requiring a minimum amount to cash out is also a great way to save. $100 is a fairly common figure these days. This does more than dramatically reduce the amount that you have to pay out, it minimizes the amount that you have to pay. A large number of affiliates in your network are probably unlikely to ever sell more than $100. You can save a bundle in nickels and dimes. If you would like to offset the cost of a rate increase, introducing reasonable payment limitations is one way to do it.

Bars have happy hours, why not offer a happy month? Your rate increases do not have to be permanent, simply make the announcement that one month from now all affiliates will be paid at a higher rate. This will really get the affiliates selling and has the potential to pay for itself. Remember, spending money does not necessarily cost you money. Affiliate promotions only cost if your bottom line is affected.

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Category: Affiliate Promotions

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