Affiliate Promotions, Do they Really Work?

Writing by Brick Marketing on Sunday, 27 of January , 2008 at 9:07 am

Affiliate promotions are a great way to inject a little bit of extra life into some affiliate networks, but from time to time you will get people that are resistant to them. You even get people that will claim that they are ineffective. The truth about affiliate promotions is that they are not that easy to pull off successfully. Think hard about the strategy of your affiliate promotions and you will be on the right track.

Affiliate promotions are designed to motivate an affiliate network. In order to do that, you are going to need to be in touch with your affiliate network. Affiliate promotions cannot work if you are unable to successfully communicate with your sales force. You cannot motivate people if you cannot reach them. Announcement of affiliate promotions is therefore a crucial part of the overall strategy.

Do your affiliates read your newsletters? Some of them probably do, but there are probably just as many that do not. Don’t take it personally, we live in a time when a lot of people don’t like to read. There is a better than average chance that your affiliate newsletters are ending up in the junk mail folder unless you have invested some serious time and effort into producing something that your affiliates will enjoy reading. It is for this reason that affiliate newsletters cannot be the only means of announcing your affiliate promotions.

It is crucial to have a secondary means of communication. How about a banner ad? While people are fairly well conditioned to banner ads and skyscraper ads and tend to miss them, a well placed banner or skyscraper on an otherwise advertising free affiliate home page is a great way to attract their attention.

Make your announcements early, but not too early. Three weeks is probably enough lead time for your to build up awareness about your affiliate promotions. Too much lead time and the momentum will die. Not enough lead time and you will never be able to build up enough momentum. Once you start promoting affiliate promotions, you need to keep doing so until they are in place.

Do affiliate promotions really work? Of course they do, but there is some hard work behind any successful affiliate campaign.

Website Design Price Quotes – Compare and Save!

Category: Affiliate Promotions

• Add this post to Del.icio.us - Digg

No comments yet.