Affiliate Network Management: When to Pull the Plug on Affiliate Promotions

Writing by Brick Marketing on Friday, 8 of February , 2008 at 4:06 am

When is it time to pull the plug on affiliate promotions? The answer to that question depends largely on the types of affiliate promotions that you are making are making use of and what you hope to accomplish from each one. While the simple answer would be that affiliate promotions should stop when their goals are met, this is not the case. Affiliate promotions should stop before they cease to be profitable. You do not want to lose money on affiliate promotions; here are a few tips to avoid making costly mistakes.

• Watch your affiliate network closely. As soon as growth rates start to taper off, scale back on your affiliate promotions. If your affiliate network is large enough to provide you with consistent sales, your money might be better spent on educating your affiliates than promoting your network.
• Check your sales figures. If you are getting massive amounts of new affiliates but nothing to show for it, the money that you are spending on affiliate promotions is probably being wasted.

Assess and reassess your goals. If your affiliate network is failing to reach a threshold that you set before beginning your affiliate promotions, it is time to do some math. If the amount that you are spending on affiliate promotions is greater than the amount that your affiliates are contributing to your business, you are wasting profits. Affiliate promotions need only last as long as they are successful. As soon as affiliate promotions become unsuccessful, they become a burden and should be stopped.

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Category: Affiliate Network Management, Affiliate Promotions

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