Using Pay Per Lead to Promote High Cost Products

Writing by Brick Marketing on Thursday, 3 of January , 2008 at 8:46 pm

Paying affiliates a percentage of every sale can get sales moving but it does get expensive, especially when you are dealing with high cost items. Of all of the different affiliate payout types, percentage of sale racks up the most affiliates, but that does not mean that there are no alternatives. If I were selling a high cost item, be it a car, a house, a luxury watch or anything else with a price tag of over a thousand dollars, I would be hard pressed to cough up a percentage of the sale to an affiliate. I believe that it makes more sense to pay for the lead.

Paying per lead has the distinct advantage of paying out a fixed amount per sale. Sometimes this can work in the affiliates favor, but on high cost sales it will pay for itself many times over. Deciding your price for lead might take a little testing, finding the right price may need to be done through trial and error. Take a look at what your competitors are paying, if they are using the pay per lead affiliate payout type. Start from there and fine tune until you find a price that you can afford.

Pay per lead is an affiliate payout type that is constantly overlooked. If you are thinking about implementing an affiliate system to market more expensive products, consider using pay per lead; it just might pay off.

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Category: Affiliate Payout Types

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