Link Connector and Pay Per Call, How to use an Interesting Affiliate Payout Type
Writing by Brick Marketing on Thursday, 14 of February , 2008 at 10:03 am
Recently we did a piece on the Link Connector affiliate network and mentioned an interesting alternative affiliate payout type that they offer, Pay Per Call. In case you missed the post, you can find it here.
The article was a more general look at the two Advanced Events on the Link Connector site; today we are going to look more closely at the application of the Pay Per Call affiliate payout type. First of all, a quick rehash, what is it?
A Pay Per Call event enables merchants to reward their affiliates on a per call basis each time a user, which arrived from an affiliate site, places a call to a merchant. By driving leads from the web to the phone, merchants are better able to close sales and assist customers.
It sounds simple, but there is a bit more involved in order for affiliates to be paid, which is sure to make it less popular than other types of promotion. For now, the web and phone don’t really mix, but don’t underestimate the power of technology to change things. Skype is becoming more popular and a large number of people are now making Net to Phone calls. When such technology is more widespread, it will be possible to automate the Pay per Call affiliate payout type and that could see it really take off.
There are some industries where phone calls are the be all and end all and Link Connector has recognized this fact. A conventional affiliate payout type does not really work with things like hotel reservations, airline bookings and the like. If your prices vary widely depending on dates and times as well as the desires of your customers, it can be hard to apply a straight percentage. Things are further complicated by the fact that your profit margins might change wildly from day to day or month to month. This is where pay per call really comes into its own. There are some people that need an alternative affiliate payout type and this really is a very good one for some people.
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