Correct Affiliate Payout Types Build Networks
Writing by Brick Marketing on Monday, 14 of January , 2008 at 7:12 am
If you are looking to build your affiliate network, then the choice of affiliate payout type is paramount. You will need to pick an affiliate payout type that your affiliates are happy to work with and that leaves them eager to promote. As a businessperson you have to accept and even respect the fact that your affiliates may be more concerned about their bottom line as they are about yours. It boils down to the time vs. money equation. The amount of time that they spend promoting your business will be a reflection of the money that they receive. If it is not in their interests to promote your site, they won’t. They will invest their time in other sites that pay more. You need to choose the affiliate payout type that they are going to be interested in.
In general, the best affiliate payout type is Percentage of Sale or POS. POS is attractive as there is no cap on the amount that an affiliate can earn from a sale. They can be earning 5% of $5.00 or 5% of $50,000. Many people feel that other affiliate payout types rob them of this potential. If you are to choose POS as your affiliate payout type, then you will need to factor in the additional expense in order to preserve profitability. With a little cost analysis, you should be able to find a price that you can afford. Once you have the logistics taken care of you will be able to build and start earning from your affiliate network.
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