Structuring Your Affiliate Newsletter

Writing by Brick Marketing on Wednesday, 19 of December , 2007 at 2:05 am

We all know that affiliate newsletters can help encourage activity in networks, but what type of topics should be covered. There are literally hundreds of things that are fair game, but we do recommend a structured approach.

Take a look at successful affiliate newsletters and try to break down how they put their newsletters together. In good newsletters, you will find recurring themes and a similar structure. You will see the same types of stories in the same places. Is this formulaic? Extremely so, but it cuts down on the amount of work that you need to put in. A newspaper generally features a headline and a big picture on the front page. That front page story is the story that was deemed the most sales worthy. Why not go with a similar pattern? If you already know how you want it to look and feel, it makes preparation so much easier.

I tend to produce a number of different articles for the newsletters that I write and then pick and choose from among them for the right fit and right overall theme. It is entirely subjective and much like putting together a mix tape. You want articles that compliment each other and contrast with each other. You do not want five articles about sales techniques, you want to mix it up. Inspire your affiliates with success stories, dazzle them with tips from the masters, connect with them and you will find that they can become very responsive.

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Category: Affiliate Newsletter

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