Affiliate Newsletters, How Often is too Often?

Writing by Brick Marketing on Wednesday, 2 of January , 2008 at 8:13 pm

A common problem with businesses starting out, is that they want to communicate too much. Some might say that there is no such thing as too much communication; I believe that they are wrong, especially with affiliate newsletters. If you send a daily email, people are unlikely to read it. There are some people that will not even read daily emails from their friends. Your affiliate newsletters should have new, interesting and exciting information in them. If you are posting them too often then they probably don’t.

It could even be argued that sending affiliate newsletters once a week is too often. Is that much in your affiliate program really changing that you need to have an affiliate newsletter once a week. Again, it is possible that some people will just ignore it. My preferred time frame between affiliate newsletters is once every two weeks at the absolute maximum, with once a month being my preferred length.

Having infrequent affiliate newsletters makes them a little bit special. They are more likely to be read. It is always possible to put out additional newsletters if they are needed, but in all likelihood, they aren’t. If you are wanting to inspire new affiliates, you can set up a blog or a newsletter archive. That way, your affiliates will have the benefits of your previous affiliate newsletters without you having to repeat yourself all of the time.

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Category: Affiliate Newsletter

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