Affiliate Newsletters: Perfecting your Pitch
Writing by Brick Marketing on Wednesday, 16 of January , 2008 at 7:19 am
When it comes to affiliate newsletters, the vast majority of programs have a problem with their pitch. By pitch, I am referring to sales pitch, because whether someone is your affiliate or not, you are selling your products. The goal of your affiliate newsletter should be to motivate your sales force to set ambitious goals. You should be training your affiliates in effective sales technique. As a webmaster and business owner, you will have learned a trick or two already, why not use your affiliate newsletters to get some of your techniques on paper (or computer monitor at the very least).
Vary the focus of your affiliate newsletters
The fact is that your best performing affiliates probably don’t need to read your affiliate newsletter. They might even have a few tricks up their sleeves that you don’t know about. The people that you need to spend the most time with are those squarely in the middle. They are the middling performers that can be expired to greater heights of success.
Those at the bottom of the stack can benefit too, but you have to remember that they might lack the motivation to ever get started. You want to find the rough diamonds in there and get them performing, but not waste too much time about it.
Back up affiliate newsletters with an affiliate blog
Blogs are a great way to keep your affiliate newsletters accessible; they can also confer some SEO benefits on your web site. Blogs can also feed back to your newsletter from time to time. If you have an affiliate that stands out, you could ask them to contribute to the blog from time to time.
Don’t overwrite your affiliate newsletters
I may seem to harp on about this point a bit from time to time, but there are some people that really take it a step to far. You are writing an affiliate newsletter, it should be simple and to the point. The last thing you want is a contrived attempt at gonzo journalism. Keep your affiliate newsletters appropriate for their readers and you will be well appreciated for it.
Category: Affiliate Newsletter
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