Affiliate Newsletter: What is a Suitable Length?
Writing by Brick Marketing on Sunday, 20 of January , 2008 at 3:21 am
There is no easy answer to the question, “what is a suitable length for an affiliate newsletter?” An affiliate newsletter that is too short does not really accomplish much, while there is little chance that anyone will read all of the way through an affiliate newsletter that is too long. There are a few things that ought to be considered when you are planning your writing.
- How long have your newsletters been in the past? If you have been writing affiliate newsletters that are between 1,000 and 3,000 words in length, you are probably producing a document of appropriate size. If they have been well received, chances are you have found the right format.
- How much time do you have to put into writing? If you don’t have a lot of time, you might want to consider keeping your publications a little shorter.
- How effective is your affiliate sales force? The key purpose of an affiliate newsletter is to motivate your sales force. If they are already doing their job, you could go with a shorter publication.
Points to Consider
As a general rule it would be best to produce at least one A4 page of text. 500 Words fit onto an A4 page, which is not really a great deal of space to work with. It would be better to aim for a 1,000 to 2,000 words would tend to be a more comfortable length for an affiliate newspaper. That would be between two and four single spaced A4 pages.
While it is possible to vary your newsletter size each time you publish, it is much nicer to have a set format. You do not need to follow the exact same format every time, but if you stick to it as closely as possible, you will find that the planning process becomes much easier. If you know that you need to produce x number of articles every two weeks, you will be subconsciously preparing articles constantly. When you sit down to write it will be a lot easier.
There are no hard and fast rules about suitable lengths for affiliate newsletters. The goal of your affiliate newsletter is to reach as many people in your affiliate network as possible. Their are people there with different marketing skill levels. An affiliate newsletter should have something for everyone. To do that you are probably going to need to have at least three or four articles. If you add on an article for news or promotions, you will be sitting fairly close to the 1,000 word mark already. As long as the affiliate newsletter is long enough to cover everyone, it is long enough.
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