Affiliate Newsletter, Email or RSS?

Writing by Brick Marketing on Monday, 3 of March , 2008 at 2:50 pm

Affiliate newsletter writers are always trying to stay ahead of different trends, and using dedicated RSS feeds is starting to become more popular. We are not yet at a stage that it would be feasible to put out an affiliate newsletter solely through RSS, but we are getting there and the technology is definitely worth implementing. If you are unfamiliar with RSS, it stands for Really Simply Syndication and over the last few years, it has changed the way information is published on the Internet.

These days, very little needs to be done to establish an RSS feed. All you need is a blog or CMS, RSS comes ready to roll with most of the major flavors of these programs. For an affiliate newsletter, simplicity is the order of the day, and it does not get much simpler than publishing in WordPress. The added bonus of publishing an affiliate newsletter this way is the fact that it creates an online repository for your affiliate newsletter archive. RSS allows your affiliates to receive your articles as they are published, without actually checking your website manually. This can be done through a standalone newsreader or in an email client.

I don’t think that the time is yet right to do away completely with email, but if you are going to go the RSS route, you can cut down on a lot of your email work. Rather than publish a full email newsletter, post snippets and a set of links to the online articles. You could include an explanation of how RSS works in each affiliate newsletter if you want to give your affiliates the hint.

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Category: Affiliate Newsletter

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