Affiliate Network Management, Does it Pay to Verify and Monitor Affiliate Sites?
Writing by Brick Marketing on Wednesday, 20 of February , 2008 at 12:46 am
One question that keeps being raised is, “Is affiliate site verification is necessary in affiliate network management? Another is, “How closely do I need to monitor sites in my affiliate network?” These seem to be about different topics, but are actually somewhat different issues of affiliate network management.
Should those in affiliate network management be verifying the sites of affiliates, absolutely, but it does not necessarily need to be a manual job. You do not need to physically go through every page on the potential affiliate site. It is much more important that they inform you of their intentions. How do they intend to market your product? What URLs will be associated with your business? What, if any, other affiliate programs are they involved in? There is a very good possibility that your potential affiliate does not have a website set up yet, but you at least want to be sure that they have a URL that is active. Beyond that, it is not really necessary to do too much. Affiliate network management really comes later, as you do not want to discourage new signups.
When it comes to monitoring affiliate websites, it is something that you do want to be doing a lot of. This is the part of affiliate network management that can become a bit of a chore. You want to make periodic checks of the sites that are in your affiliate network. You should be looking for any gross violations of your terms of service and or anything that can reflect badly upon your company. How you choose to enforce your terms of service is up to you, but remember that your affiliates are your representatives. If they look bad, you look bad; this is why affiliate network management is such an important responsibility and is worth every hour of your week that it eats up.
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