Affiliate Marketing Site Building, Back to Basics

Writing by Brick Marketing on Monday, 4 of February , 2008 at 9:17 am

When it comes to building your affiliate marketing site, you are going to have to make a large number of decisions and no small number of compromises. We all have an idea of what we want our affiliate marketing site to look like, but often our goals are more than a little too ambitious. Suffice it to say that most of the time, near enough is good enough, just so long as you cover all of your bases, your affiliate marketing site can succeed.

What should an affiliate marketing website contain as an absolute minimum?
There is no clear cut answer to this question. Obviously you need all of the basic website components.

  • 1. Index page
  • 2. Contact page
  • 3. Terms of service page
  • 4. FAQ
  • 5. A well designed landing page.

These pages should be complete before launch and as well optimized as you can make them. You want a fully functioning basic website. You can add to the five core pages if you like, it would be advisable to have a company information page, but many people include that kind of information on their contact page anyway. The more content that you include, the better. A big part of affiliate marketing, even from a managerial standpoint, is to bring in as much new talent as you can. You do that by optimizing your website as much as possible. Content can work wonders in this regard.

Can I Add Other Components Later?
Of course you can, that is the general idea behind most e-commerce websites these days, whether they are affiliate marketing websites or not. You can throw up fresh content any time you like. If you are planning on including a lot of content, then you might want to consider building your site around a Content Management System. Any site tweaks that you wish to make can be done later, as can purely superficial touches. If you want a Flash banner or something of the sort, it does not have to be there from day one. Get the website operational with the minimum that it needs to run and start updating it from there.

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Category: Affiliate Marketing

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