Affiliate Marketing Materials, How to Write Link Bait Press Releases

Writing by Brick Marketing on Saturday, 16 of February , 2008 at 10:17 pm

If you are doing the bulk of your writing for your affiliate marketing materials, then there are a few things that can really improve your writing technique and get you a much better response. The following advice comes courtesy of Site Pro News, but follows along similar lines to many of the recommendations that we have made right here on Affiliate Marketing Journals. Often, press releases form the core of your affiliate marketing materials, producing high quality press releases (even if they don’t actually go to journalists) will give your marketers something good to link to.

Writing Better Leads for your Affiliate Marketing Press Releases
The very first paragraph of your press release is the most important. It is what will make or break the rest of the article. Here Site Pro News gives some very good advice:

Bad lead:
The new Acme X100 is drawing raves from customers, who call it the best thing to happen to the flanging industry since the X99.

Good lead:
Philadelphia, August 15, 2007– Calling it a “milestone day for our industry”, the Acme Company unveiled the first flanger capable of creating widgets using only solar power. According to Acme President Joe Blow, the X100 is expected to find wide use in the developing world, where access to traditional electric power is unreliable.

The Five W’s are answered! Who: the Acme Company. What: the introduction of the solar-powered X100. Where: in Philadelphia (the headquarters for our fictional company). When: August 15. And, most important, Why: for use in the developing world.

You should note that the why can also be a how. All of your affiliate marketing press releases should have all of this information. The goal is to write quotable material that can be used by your affiliates and to generate interest in your products.

Writing in the Third Person
Want to know a bad example of press release writing? Take a look anywhere on this blog. Blogs are written in a conversational tone, the idea of a blog is to engage your reader as if you are speaking to them. When you do this, it is quite often done in the first person, as if it is coming from me to you. Your press release should never stray from third person. The reasons for this are given in the same article on Site Pro News:

Perhaps it’s a silly convention, but press releases really should be written as if they’re coming from an objective outsider to your company, not from within your business. Of course, the journalist knows better, but nonetheless, they expect releases to be written in the third person. In short, here’s the difference between first person and third person:

=> First person: We’ve developed the Acme X100.It’s our most advanced model ever.

=> Third person: Acme Industries has developed the X100, which a company spokesperson called its “most advanced ever”

Anyone that gets your press release, whether they are in affiliate marketing or not, will know that it is coming from your company. It is, however, convention that you write it in the third person. It seems more professional and is much easier for people to quote. The goal of these affiliate marketing press releases is to give your affiliates “text bytes”, as opposed to sound bytes, that they can use in their promotions.

There are plenty of other things that you can do to tweak your writing, but take one step at a time. If you start producing better leads and writing in the third person, you will be well on the way to writing infinitely more quotable affiliate marketing press releases.

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Category: Affiliate Marketing

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