Affiliate Marketing, How to Build an Affiliate Brand

Writing by Brick Marketing on Tuesday, 5 of February , 2008 at 6:05 pm

Website branding can help in affiliate marketing as much as it can in any type of online business. If you are running your own affiliate program, think very carefully about your branding. Is it best to establish your affiliate marketing program as a brand in its own right? That is the question that we are going to try to answer today.

How to Build a Distinct Affiliate Marketing Brand
I have seen affiliate marketing sites that look nothing like their parent sites and I have seen others that mimic them in every way conceivable; others have subtle variations along the same theme. If I were to choose a way to establish an affiliate brand, nine times out of ten I would choose to make it a subtle variation on the theme of the parent site brand.

You want people to know they are on your affiliate pages, but at the same time feel that these pages are a part of your site. There are a few ways that this can be accomplished.

• Make use of the same logo. There is no sense changing your logos for your affiliate marketing site, this just takes time and costs money. If you can modify a logo, great, but if not it does not really matter.
• Alter the color scheme. This is a great way to show people visibly that something different is going on in your affiliate marketing pages. It grabs their attention.
• Keep the same site layout. If you are changing up the color scheme, keep the layout the same, this keeps with the same site feel.
• Use a subdomain. I have seen some bigger sites run their affiliate programs off top level domains. If you can afford a domain name that fits with your brand, great, but it will not hurt you to use a subdomain.

There are plenty of other ways to establish an affiliate marketing brand; these are just some surefire techniques that have been used time and time again to great effect. If you have any suggestions relating to affiliate marketing brand building, please feel free to add them.

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Category: Affiliate Marketing

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