Affiliate Marketers: Find your Focus Group

Writing by Brick Marketing on Thursday, 31 of January , 2008 at 6:36 pm

Most affiliate marketers are constantly on the lookout for sound business intelligence. One interesting piece of news that I caught recently involved tech usage in the United States? How can news about tech usage be useful to affiliate marketers? Let’s take a look at the following excerpt from a Web Pro News article:

A new study that examines how countries use technology to improve their social and economic conditions has the United States, Sweden and Japan ranked at the top of the list.
Connectivity Scorecard developed by London Business School professor Leonard Waverman and released today, measured countries on 30 factors, including use of communications technology.

This tells us mainly that new technology sells well in the United States, Sweden and Japan. As we move further down the article we see a list of the top “innovation driven economies.”

Here are the ratings for “innovation-driven economies” measures in the study on a scale of 1 to 10.
United States 6.97
Sweden 6.83
Japan 6.80
Canada 6.50
Finland 6.10
Britain 6.10
Australia 5.93
Germany 5.52
France 5.07
South Korea 4.78
Hong Kong 4.46
Italy 3.85
Spain 3.56
Hungary 3.18
Czech Republic 3.11

Poland 2.18

If affiliate marketers are looking for the perfect tech market focus group, there they have it. The great thing is, with the exception of Japan most of the countries at the top of the list have a sound command of the English language.

For affiliate managers, this tells us that we need to be looking to recruit affiliate marketers from those regions. If we are missing out on Japan and South Korea, we are missing some enormous markets. Getting affiliate marketers marketing in their native languages is absolutely essential if you want to have an international program.

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Category: Affiliate Marketing

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